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Posts Tagged ‘mobile fundraising’

Gulf Aid Benefit Concert Uses Causecast Mobile Text2pledge

Friday, May 21, 2010 @ 12:05 AM Author: Jonathan Kalan

On May 16th, 2010, musicians, business leaders in New Orleans and community radio station WWOZ-FM came together to create the GULF AID benefit concert to raise funds for wetland recovery efforts, fishermen and their families as oil continues to gush into the Gulf of Mexico from the site of the collapsed deepwater Horizon.

The concert brought together multiplatinum recording artist Lenny Kravitz, who is also a part-time New Orleans resident, as well as Allen Toussaint, John Legend, Mos Def, Ani DiFranco, The Voice of the Wetlands Allstars (featuring Tab Benoit, Dr. John, Cyril Neville, George Porter Jr., Waylon Thibodeaux, Big Chief Monk Boudreaux,  and many more.

In an effort to increase donations at the event, and harness the excitement, energy, and passion of the attendees at the event, Causecast Mobile Fundraising set up up a text2pledge program for the Gulf Aid Benefit Concert.

Attendees, and even those looking to offer support from across the country, texted “GULF AID (amount)” to “23178″ and pledged to donate ANY amount to help relief efforts in the Gulf.

Proceeds from the concert and the text2pledge donations will be used to stop the oil from destroying our wetlands and provide financial aid to affected fishermen and their families as oil continues to affect the Gulf of Mexico from the site of the collapsed deepwater horizon.

We all know that the American Red Cross has raised more than $32 million via text-to-give, and that mobile has proven very useful for emergency situations.  What we didn’t quite know was how it would apply to the rest of the nonprofit world.  Cone has helped shed a little bit of light into the results of their two-question online survey.  What Causecast noticed right off of the bat is the following:

  • Text2Give is maturing – 13% of respondents donated via tet message following the Haiti earthquake, compared to only 6% from Cone’s 2009 Consumer New Media Study.
  • 19% would rather text a donation to a cause or nonprofit organization than through other means (e.g. – write a check or donate online)
  • 18% are now more likely to text a donation to their favorite nonprofit organization if it is an available option

You can read the full post here.