Posts Tagged ‘Malaria No More’
Malaria No More and Twitter Partner to End Malaria!
In anticipation of World Malaria 
Day on April 25th, 2010, Malaria No More, Twitter, and the Case Foundation have partnered to launch a large scale online “End Malaria” campaign helping raise money to purchase life saving malaria nets.
The campaign encourages people to text “NET” to “85944” to donate a $10 life saving mosquito net (powered by Causecast Mobile Fundraising and our Text2Give widget) in addition to a “RT2Give” service powered by TwitPay. Each $10 donation will be matched by the Case Foundation, up to $25,000.
In addition to the calls to action being tweeted by Twitter itself to over it’s 3.1 Million followers, celebrities, leaders and the rest of the online community are being encouraged to retweet the message. Twitter has also set up a microsite for the campaign on it’s Hope140.org site, at http://hope140.org/endmalaria.
The campaign will run through April 27th, and you can follow the twitter hashtag #endmalaria to stay posted on its success!
$65,000 raised by Malaria No More during BCS College Football Games
Malaria No More (MNM) is determined to end malaria deaths. One of MNM’s primary tools to combat the deadly disease is to provide families and children with malaria bed nets that cost $10. MNM came to Causecast with their television opportunity with Fox Sports during the 2010 Bowl Championship Series (BCS). Causecast got MNM up and running in less than 3 days, and helped collect over 5,000 malaria bed nets through keyword “NET.” Causecast also helped MNM develop an online widget, and review the televised call-to-action scripts.
During the Sugar Bowl, Fiesta Bowl and Orange Bowl, FOX Sports announcers highlighted MNM in before and during the football games.
Causecast worked with MNM to develop a clear and concise script for the Ryan Seacrest PSA. Television viewers were asked to text “NET” to 85944 to donate a $10, the equivalent to a life saving malaria bed net. Even more importantly, donors were reminded to confirm their donation by replying “YES.”
Fox Sports will continue to run the PSA throughout the month of January across all FOX broadcast channels.
If you have any opportunities for video or television, we highly recommend that you watch the MNM Ryan Seacrest PSA. Watch it on YouTube:
http://www.youtube.com/watch?v=fWiYslehjKQ
Some television watchers even took to Twitter to help spread the Malaria No More word. A clear and concise PSA gave “Mamacrumps” the comfort and ability to effectively re-broadcast the message to her Twitter followers.
Malaria No More has also done a great job incorporating their text2give keyword into their Twitter account.
RESULTS
By incorporating Causecast Mobile Services, Malaria No More raised over $65,000 from over 6,500 individuals in just 7 days through text2give. Malaria No More also branded keyword “NET” in front of millions of television watchers.