Mobile Giving, Fundraising, and Donations with SMS/Text Messaging

In anticipation of World Malaria Day on April 25th, 2010, Malaria No More, Twitter, and the Case Foundation have partnered to launch a large scale online “End Malaria” campaign helping raise money to purchase life saving malaria nets.

The campaign encourages people to text “NET” to “85944” to donate a $10 life saving mosquito net (powered by Causecast Mobile Fundraising and our Text2Give widget) in addition to a “RT2Give” service powered by TwitPay. Each $10 donation will be matched by the Case Foundation, up to $25,000.

In addition to the calls to action being tweeted by Twitter itself to over it’s 3.1 Million followers,  celebrities, leaders and the rest of the online community are being encouraged to retweet the message. Twitter has also set up a microsite for the campaign on it’s Hope140.org site, at http://hope140.org/endmalaria.

The campaign will run through April 27th, and you can follow the twitter hashtag #endmalaria to stay posted on its success!