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Cone Survey: 18% More Likely to Text Donation to Favorite Nonprofit if Available
Wednesday, February 17, 2010 @ 05:02 AM Author: jsutandyo
We all know that the American Red Cross has raised more than $32 million via text-to-give, and that mobile has proven very useful for emergency situations. What we didn’t quite know was how it would apply to the rest of the nonprofit world. Cone has helped shed a little bit of light into the results of their two-question online survey. What Causecast noticed right off of the bat is the following:
- Text2Give is maturing – 13% of respondents donated via tet message following the Haiti earthquake, compared to only 6% from Cone’s 2009 Consumer New Media Study.
- 19% would rather text a donation to a cause or nonprofit organization than through other means (e.g. – write a check or donate online)
- 18% are now more likely to text a donation to their favorite nonprofit organization if it is an available option
You can read the full post here.
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