Mobile Giving, Fundraising, and Donations with SMS/Text Messaging

On May 16th, 2010, musicians, business leaders in New Orleans and community radio station WWOZ-FM came together to create the GULF AID benefit concert to raise funds for wetland recovery efforts, fishermen and their families as oil continues to gush into the Gulf of Mexico from the site of the collapsed deepwater Horizon.

The concert brought together multiplatinum recording artist Lenny Kravitz, who is also a part-time New Orleans resident, as well as Allen Toussaint, John Legend, Mos Def, Ani DiFranco, The Voice of the Wetlands Allstars (featuring Tab Benoit, Dr. John, Cyril Neville, George Porter Jr., Waylon Thibodeaux, Big Chief Monk Boudreaux,  and many more.

In an effort to increase donations at the event, and harness the excitement, energy, and passion of the attendees at the event, Causecast Mobile Fundraising set up up a text2pledge program for the Gulf Aid Benefit Concert.

Attendees, and even those looking to offer support from across the country, texted “GULF AID (amount)” to “23178″ and pledged to donate ANY amount to help relief efforts in the Gulf.

Proceeds from the concert and the text2pledge donations will be used to stop the oil from destroying our wetlands and provide financial aid to affected fishermen and their families as oil continues to affect the Gulf of Mexico from the site of the collapsed deepwater horizon.