Archive for February, 2010
An 8.8 earthquake hit just off the coast of Chile early Saturday morning, killing at least 122 people and creating tsunami warnings in more than 50 countries across the Pacific ocean. Thousands are believed to have been left homeless due to the widespread destruction of buildings. Support Chile and donate with your mobile phone.
Text CHILE to 90999 to donate $10 to Red Cross via text to donate
Text CHILE to 23583 to donate $10 to Habitat for Humanity via text to donate
Text CHILE to 20222 to donate $10 to World Vision via text to donate
Text CHILE to 50555 to donate $10 to Friends of World Food Program via text to donate
Text CHILE to 52000 to donate $10 to Salvation Army via text to donate
Text REBUILD to 50555 to donate $10 to Operation USA via text to donate
Text 4CHILE to 50555 to donate $10 to Convoy of Hope via text to donate
Text CHILE to 864833 to donate $10 to United Way
Mobile is a new techonology, and with new technology comes new ideas and ways to engage your supporters. New Life Family Services took a very simple idea and made a quick and easy ask on their Facebook Page. They asked their supporters to donate $10 on the 10th day of the month.
We think this is an excellent example of how an organization can integrate text donations into their existing social media strategy.
We all know that the American Red Cross has raised more than $32 million via text-to-give, and that mobile has proven very useful for emergency situations. What we didn’t quite know was how it would apply to the rest of the nonprofit world. Cone has helped shed a little bit of light into the results of their two-question online survey. What Causecast noticed right off of the bat is the following:
- Text2Give is maturing – 13% of respondents donated via tet message following the Haiti earthquake, compared to only 6% from Cone’s 2009 Consumer New Media Study.
- 19% would rather text a donation to a cause or nonprofit organization than through other means (e.g. – write a check or donate online)
- 18% are now more likely to text a donation to their favorite nonprofit organization if it is an available option
You can read the full post here.
We’d like to send out a warm welcome to our latest nonprofit partner, Free The Slaves! Please take the time to support them by making a text donation of $5. Text FREEDOM to 85944, and don’t forget to confirm your donation and reply YES.
Basic needs for food, shelter and safety from angry slave owners must be met. Then the system that allows slavery to flourish has to be dismantled and another created by former slaves learning to live in freedom.
FTS and the liberators with whom they work with are committed to:
- promoting sustainable, holistic solutions that are owned by the community
- helping vulnerable communities organize to assert their basic rights
- making a difference beyond our immediate communities by sharing successes and failures so that more slaves will be freed faster.
Please take the time to watch Kevin Bales, President of Free The Slaves, in this excerpt of “Dreams Die Hard.”
We have just started working with two nonprofit organizations, Tomorrows Children’s Fund and Road 2 Recovery. In a few weeks you will be able to make mobile donations to Tomorrows Children’s Fund by texting IMUS to 85944 and Road to Recovery by texting BIKE to 85944.
About Tomorrows Children’s Fund – The Tomorrows Children’s Fund was founded by a group of committed parents to help their children and other like them with cancer and serious blood disorders. With the help of friends like you, today, TCF provides a warm, healthy and loving environment for children in treatment; a full scope of services to relieve families’ emotional and financial stress; the very best possible medical care; and funding for research on these diseases. All of which confirms our belief that through hope, hard work and heartfelt generosity, extraordinary things are possible.
About Road 2 Recovery - The Road 2 Recovery Foundation is dedicated to helping professional AMA licensed professional motocross/supercross members with financial assistance if they sustain career-ending injuries as well as providing motivational, emotional, and spiritual support to these individuals and their families.
The goal of Road 2 Recovery is be to become large enough to completely provide for a rider for the duration of their life if they are unable to ever generate revenue again. We can strive towards this goal with the help of everyone in the motocross community who is passionate about this sport. The Road 2 Recovery is out there to make our sport a better safer place.
One of the great advantages of mobile fundraising is that it allows nonprofit organizations to activate their supporters in creative ways. Ben Stiller and the STILLERSTRONG effort is a perfect example of how out of the box thinking can help your organization integrate Text-to-Give technology.
With Text-to-Give nonprofit organizations can easily integrate captions and graphics that turn ordinary video watchers into donors. Ben and his team made their video actionable by adding this graphic: “Text STILLER TO 85944 to Give $5 To Build The School in Haiti.” See a few of the video examples below.
Ben Stiller and Lance Armonstrong
Ben Stiller and Bill Clinton
Sometimes it takes the worst to bring out the best. The charitable response to Haiti relief efforts has shown the best of our generosity and our ability to come together for those in need. The effort has been at all levels. To those that gave $5 or $10 via your mobile phones, or via 800 numbers, or on websites, or even through the mail… thank you. Not to be forgotten, kudos to the telecommunications companies that have expedited text donations passing through to the organizations on the ground, and even eliminated charges to subscribers and the nonprofits.
According to the article written by Alan Pascoe at Mobile Marketer:
The American Red Cross alone had collected more than $25 million through $10 text donations.
During National Football League games on Jan. 16-17, the Red Cross said text-message donations reached $500,000 an hour.
Also, the Mobile Giving Foundation processed up to 10,000 text messages per second at peak giving times in the earthquake’s aftermath.
So far, more than $35 million have been collected through SMS donations.
This is extraordinary, and we certainly agree with Alan when he says “Text donations here to stay.”
Mobile giving is here to stay for many reasons, including:
- Routine. Mobile giving has reached a level of maturity, and will become mainstream as more organizations begin to integrate the technology into their existing strategy.
- Speed. It takes only 30 seconds for a donor to give; impulse giving is less likely to fade out.
- Availability. Not everyone has access to the internet at any given time, whereas the cell phone has become a part of everyday life. In fact, MTV has even seen that 88% of their watchers have a cell phone nearby vs only 40% having a laptop. http://www.mobilemarketer.com/cms/news/media/4805.html
- Simple. Most people are comfortable with text messaging. Our country sends over 1 trillion text messages a year.
- Affordable. With Causecast’s pricing, organizations can break even with just over 1 donation a day.
- Sharable. Individuals can easily share a text-to-give keyword and shortcode. In fact, many donors received text messages from friends asking them to text HAITI to 90999.
During the Super Bowl, Global Green really wanted to tap into the green communities of New Orleans and Indianapolis. They came to Causecast with an idea for a mobile fundraising widget idea, and Causecast helped them create this Flash-based Text-to-Give widget. Check it out below!
Please support Global Green in there mission to build green homes in New Orleans! Donate $10 by texting GREENDAT to 85944, and don’t forget to confirm your donation by replying YES. Global Green is a Causecast partner!
PRESS RELEASE BELOW
Global Green Asks Watchers to help New Orleans win More Than a Game by Donating $10 to the Green Rebuilding by Texting –at the end of the 1st Quarter — GREENDAT to 85944
Global Green USA – founded by Indianapolis native Diane Meyer Simon – who has helped lead the way in the green rebuilding of New Orleans, and the Hoosier Environmental Council (HEC) of Indianapolis have expanded the challenges between the two cities to include a “green” wager.
If the Saints win the big game, a New Orleanian gets to enjoy an energy efficient green house for a weekend in Indianapolis, and luxuriously green dining at the famed “R Bar” restaurant on Massachusetts Avenue. The house, owned by Anne Laker and Joe Merrick, is a showcase for green products with a geothermal heating system.
If the Colts win, a Colts fan will be hosted by Global Green’s New Orleans office and spend a glorious Jazz Fest Weekend in one of the nation’s greenest houses, built as part of Global Green’s Holy Cross Project village of homes, community center and multi-family housing in the Holy Cross neighborhood of the Lower 9th Ward. Fine New Orleans dining for two at New Orleans legendary Galatoire’s restaurant in the French Quarter is also included in the New Orleans weekend.
“New Orleans, now the increasingly famous home of the Who Dat Nation, is also becoming one of the world’s leading centers for green building. Both the Saints and the city’s neighborhoods fought to come back better than before Katrina,” said Matt Petersen, President and CEO of Global Green, a non-profit organization that advocates for sustainable, energy saving building practices. “Along with this wager, we are asking people to help continue the green rebuilding of New Orleans by – at the end of the 1st quarter, or anytime throughout the game – texting GREENDAT to 85944. $10 will automatically be added to your phone bill, and all the money will help low-income families move into energy efficient, healthy homes in New Orleans.”
“As the Saints improved their scores, New Orleanians have been working to improve their energy bills, and the safety of their homes, schools and neighborhoods from the onslaught of future storms,” said Beth Galante, Director of Global Green’s New Orleans office.
Over ten thousand visitors have experienced green living first hand on tours of Global Green’s LEED Platinum house that presently also serves as a visitor center, located at 409 Andry Street, adjacent to the levee in Holy Cross. Two additional houses – whose energy bills will be 70% below average – have been completed and are for sale.
Thousands have also benefited from forums presenting important advice on green building, and the New Orleans public schools are now opening newly renovated schools that have green features recommended by Global Green as part of its Green Schools Initiative.
“I’m so proud of Global Green’s work to rebuild New Orleans green, but on Superbowl Sunday, my entire family and I will be rooting for the Colts so I’ll look forward to welcoming a lucky Indy fan to New Orleans” said Diane Meyer Simon.
In Indianapolis, where Colts quarterback Peyton Manning, receiver Reggie Wayne, both native New Orleanians, and running back Joseph Addai, a former LSU student and resident of Louisiana, could be thought of as ex-patriot Who Dats, HEC has also been focusing on green building issues to help that city face the challenges of climate change.
But, Who Dat says they Gonna Beat Dem Saints?